CURLY CUES: Joico Curl How-To Tutorial

Here at Joico, we celebrate curls because we recognize that hair with texture is also hair with great character—and that’s the reason we’ve rolled out a much-anticipated collection of frizz-busting, moisture-replenishing, and damage-repairing products that come to the rescue of the curly world. Watch celebrity pro, Paul Norton, show you game-changing styling tricks for those textured ‘dos using some of his favorite new products from the curl collection. Did you know there’s a right way and a wrong way to finger-comb your wet hair…towel-dry your tendrils…and apply styling foams and creams? Paul’s got it all—and the products to prove it—right here. SHOP JOICO CURL: http://www.joico.com/joico-products/curl/