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Will South Africa ban Shein? RIP Stink, the evil you've done is enough
DescriptionIn March of 2023, South Africa became the first government to launch an official investigation into ultra-fast fashion giant, Shein. The retailer took the world by storm during the pandemic when it quickly took up the majority of fashion market share, not just outperforming and outproducing Zara and H&M but eventually More
In March of 2023, South Africa became the first government to launch an official investigation into ultra-fast fashion giant, Shein. The retailer took the world by storm during the pandemic when it quickly took up the majority of fashion market share, not just outperforming and outproducing Zara and H&M but eventually reaching a valuation of $100 billion dollars. Shein is one of the most popular fashion brands across the African continent, especially in South Africa where people have made massive shopping hauls.
This is while Shein has been found with dangerous chemicals in its clothing, suppliers who violate labour rights, and dangerously high carbon emissions.
Today, I look at Shein’s impact on South Africa and the threat it poses not just to domestic industry but our environment as well.
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References
Fast-Fashion Giant Shein Faces South Africa Probe Over Import Practices https://www.wsj.com/articles/fast-fashion-giant-shein-faces-south-africa-probe-over-import-practices-91bff4e0
We’ve all heard of SHEIN. But why are people buying from them? https://twyg.co.za/why-are-people-buying-shein/
What ‘Glam Danger’ tells us about consumer behaviour https://twyg.co.za/what-glam-danger-tells-us-about-consumer-behaviour/
Taking the shine off SHEIN: Hazardous chemicals in SHEIN products break EU regulations, new r
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