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How “KYLIE” Became A Legal Battle - Kylie Jenner VS Kylie Minogue - Mini Beauty DRAMA!
DescriptionInstagram - james_s_welsh Unboxing Channel - @JaymesPlays1 In 2015, a trademark application was filed for a single word: “Kylie.” And what could have been a fairly standard business move turned into one of the most unusual celebrity legal battles in modern beauty history. As Kylie Jenner was building Kylie CosmeticMore
Instagram - james_s_welsh
Unboxing Channel - @JaymesPlays1
In 2015, a trademark application was filed for a single word:
“Kylie.”
And what could have been a fairly standard business move turned into one of the most unusual celebrity legal battles in modern beauty history.
As Kylie Jenner was building Kylie Cosmetics into one of the biggest beauty brands in the world through lip kits, viral launches, and social media marketing, another celebrity was already deeply connected to that exact same name, the iconic Kylie Minogue.
For decades, Minogue had already built a global career, fragrance business, trademarks, licensing deals, and brand recognition around “Kylie.” So when Jenner attempted to trademark the name in the US, Minogue’s legal team stepped in!
But this story isn't about fame, who the most followed celebrity is or even the most rich! Its about two celebrities protecting their business.
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