FW20 NAPA by Martine Rose Barber Shop Series

For the FW20 Napa by Martine Rose campaign, the team worked with Hackney-based barbershop SliderCuts to support businesses being affected by the UK lockdown. SlidersCuts is an integral part of the black community, serving as not only a workplace but a social hub to men of all ages. It is also the nickname of its founder, Mark Maciver, who has been cutting hair professionally since 2003. In time, he has nurtured an impressive client list, which includes basketball player Lebron James, world heavyweight champion boxer Anthony Joshua, TV personality Reggie Yates and high-hitting UK rappers Stormzy and Tinie Tempah, amongst others. “The barbershop is the hub of the community. It's a place where people from all walks of life come together and SliderCuts is an embodiment of this.” – Mark Maciver. Following the theme of community, this campaign portrays the importance of these essential stores and how this barber shop holds a much wider cultural significance than just somewhere to get your hair done; it’s a rite of passage, a place to build relationships and socialise. Enjoy watching the FW20 #NapabyMartineRose Barber Shop Series. . Please note that the campaign was shot with COVID-19 restrictions in place. . #Napapijri #SliderCuts #BarberShop #Hackney #London