Meet Beyond True Beauty artist George Alderete

This is Beyond True Beauty: https://www.youtube.com/watch?v=_Ub_w3MyrOw Meet George Alderete, master colorist and one of the creative forces behind Keune's Beyond True Beauty inspiration campaign. In Amsterdam, a creative dream team assembled, joining forces for the love of hair and art: George Alderete (Creative Ambassador, Keune Haircosmetics North America), Marriët Gakes (Global Master Color Innovation, Keune Haircosmetics), Ilham Mestour (Global Creative Artistic Director, Keune Haircosmetics), and Roberto Tarla (Creative Director, Keune Haircosmetics Australia and New Zealand). Together, they created Beyond True Beauty’s first collection: Lost in Perfection.