Ilham Mestour on The Lost in Perfection Collection

Keune is recognized for its esthetic of beautiful, wearable hair that satisfies salon clients and cements their loyalty to their stylists. But the company’s Global Creative Artistic Director, Ilham Mestour, recognizes that hairdressers must also be inspired by the art of hair. Recently, she collaborated with colleagues George Alderete, Marriet Gakes and Roberto Tarla to create the Beyond True Beauty—Lost in Perfection collection.