Matilda Djerf drama & the issue with influencer brands

video essay looking at the problems that come when we conflate parasocial relationships with consumption, using Matilda Djerf & Djerf Avenue drama, Grace Beverley's Tala, Aimee Smale's Odd Muse and Molly Mae's Maebe as examples 👀 let's talk about fashion brands started by influencers and the unique issues that they face in today's social media landscape 😮‍💨 also little note that the Matilda Djerf documentary was Swedish not Dutch, my mistake! 🫶 thanks sm for watching - pls like, comment and subscribe xx ♡ insta: https://www.instagram.com/katieerobinson_/ ♡ tiktok: https://www.tiktok.com/@katieerobinson_ ♡ threads: https://www.threads.net/@katieerobinson_ 💌 substack: https://katierobinson.substack.com 🎧 podcast: refashioned (all major platforms) https://open.spotify.com/show/04EWQpOzuf200iOzdZoiyq?si=130c940dae464960 📮 business email only - katie.susfashion [@] gmail [dot com] (pls note i only work with sustainability-focused brands!!) ⏱️ TIMESTAMPS: 00:00 intro 01:46 PT1 INFLUENCER BRAND EXAMPLES 💭 02:12 Djerf Avenue / Matilda djerf 04:20 Maebe / Molly Mae 06:33 Odd Muse / Aimee Smale 07:47 Tala / Grace Beverley 09:28 PT2 SIMILARITIES 💭 09:48 fast fashion background 10:56 offering "sustainable" alternatives 12:34 quiet luxury aesthetics 14:10 having a "face" of the brand 16:25 PT3 PARASOCIAL RELATIONSHIPS ONLINE 💭 17:23 what is considered an advertisement? 17:47 legal issues with #ad disclosure 18:28 does it stop mindful consumption? 20:34 PT4 CANCEL CULTURE 💭 21:10 t