Matilda Djerf: Behind the Brand

How did Matilda Djerf's career start, how did Djerf Avenue grow so big, and how has her career changed? Advice for founders on starting a clothing brand. In this episode, Victoria sits down with @matildadjerf97 the founder of @djerfavenue7371 to discuss how she built one of the most recognizable aesthetics in modern fashion. They talk about launching a brand with strong values, building community both online and offline, and navigating the realities of running a global business in your early twenties. Matilda also shares lessons on leadership, vulnerability on social media, and why taking care of yourself is essential when building a company. Follow Fashion & Founders: IG: https://www.instagram.com/fashionandfounders/ Substack: https://fashionandfounders.substack.com/ Website: https://www.fashionandfounders.com/ TikTok: https://www.tiktok.com/@fashionandfounders ShopMy: https://shopmy.us/shop/fashionandfounders Roller Rabbit Discount Code: VICTORIA20 for 20% off Here: https://go.shopmy.us/p-101115877 Job Board: opportunities in fashion, tech, and more. https://fashionandfounders.substack.com/t/job-board Follow Matilda: IG: https://www.instagram.com/matildadjerf/ Substack: https://matildadjerf.substack.com/ Follow Djerf Avenue: IG: https://www.instagram.com/djerfavenue/ Shop: https://go.shopmy.us/p-46324238 Glamsquad: Code: FASHIONANDFOUNDERS for $20 off https://go.shopmy.us/p-42615984 Thanks for listening!