Drive Episode 3: Bobby Kim on Building Commerce with Community | The Business of Fashion

In episode three of Drive, delivered by DHL, Bobby Kim, the entrepreneur who spearheaded the community-meets-commerce model with his early streetwear sensation, The Hundreds, discusses why the essence of branding is saying “no”. Click here to subscribe to the DRIVE Podcast ►► http://bit.ly/bofdrive For more BoF Podcast content subscribe here ►► http://bit.ly/BoFPodcast To sign up to the Daily Digest newsletter click the link here ►► http://bit.ly/BoFnews To contact The Business of Fashion with comments, questions, or speaker ideas please e-mail podcast@businessoffashion.com. For all sponsorship enquiries, please e-mail advertising@businessoffashion.com.