Future of E-commerce & Strategic Partnerships | Venu Nair | Beyond The Fabric Myntra Podcast Ep. 2

Welcome back to Beyond the Fabric, the official Myntra podcast where we speak with leaders across our business. In Episode 2, we decode the future of e-commerce, strategic partnerships, and the ultimate differentiator in India: Speed. Venu Nair (Chief of Strategic Partnerships and Omnichannel at Myntra) sits down with Hema Pachisia (Senior Director, Human Capital) to discuss how global brands succeed in the Indian market and how to create a truly seamless shopping experience. Discover the evolving expectations of digital consumers, how Myntra uses data to drive personalization, and why unified retail, powered by 90-minute deliveries via M-NOW, is the future of fashion. 00:00 – Introduction 01:29 – What do strategic partnerships mean? 04:23 – How to decide which category or brand to pursue next 05:27 – What brands get wrong about online consumers 06:26 – Phygital/Omnichannel: The future of retail 07:42 – Three things Myntra offers its brand partners 09:26 – Behavioral shifts: Online vs. offline shopping experiences 10:43 – The power of data in a digital-first retail world 11:54 – One learning habit Venu heavily relies on 13:11 – The implications of quick commerce on fashion 13:56 – What is the future of retail in India? Connect with our Speakers: Venu Nair (Chief of Strategic Partnerships and Omnichannel, Myntra)- https://www.linkedin.com/in/venu-nair-7010268/ Hema Pachisia (Senior Director, Human Capital, Myntra)- https://www.linkedin.com/in/hema-pachisia-786723a/ Follo