AMIRI Spring-Summer 2026 Campaign

Welcome to the Chateau AMIRI, California – an imaginary hotel, a meeting place of different lives, lifestyles, stories. Building on the cinematic visions that have become emblematic of AMIRI’s seasonal campaigns, the Spring-Summer 2026 chapter brings Chateau AMIRI to life, in homage to the haunts and locales that have shaped our modern mythology of Hollywood. Hazed with nostalgia and harking back to the Golden Age of 1970s Los Angeles, Chateau AMIRI becomes an arena for rendezvous, celebrating intersecting realities. Here, a cast of individuals cross paths – different lives framed by its unfamiliar bedrooms and empty suites, crowded lobbies and sun-dappled pools. Through these imagined spaces, narratives emerge – filmic in scope, where fragments of identities and characters are embraced and explored, glimpsed by us like scenes from an undiscovered movie. This fantasy hotel is both inspiration for the AMIRI Spring-Summer 2026 collection, and the backdrop for a campaign capturing Hollywood idols Michael Imperioli, Danny Ramirez, Malcolm McRae, alongside Jordan Daniels and Heather Diamond Strongarm. In the lobby of the Chateau AMIRI, different stories intersect, and new identities unfold through the lens of old Hollywood. A hotel is never just a place to stay. It’s a crossroads of ambitions, chance encounters, and tales untold. This is your invitation – to step across the threshold and join the story. Discover the Spring-Summer 2026 collection now on amiri.com and at AMIRI