How creativity and partnerships can power your jewellery brand | INHORGENTA 2026

Presenter: Dr. Laurent Cartier, Head of Special Initiatives, SSEF, Switzerland Speakers: - Sylvie Arkoun, Founder, Les Précieuses, France - Muriel Piaser, Founder, Muriel Piaser Consulting, France Laurent Cartier is Head of Special Initiatives at the Swiss Gemmological Institute SSEF and a lecturer in gemmology at University of Lausanne & ELSTE, as well as being an affiliated associate professor at the University of Delaware (USA). He holds a PhD from the University of Basel (Switzerland). Laurent is co-founder of the Sustainable Pearls project. His PhD research explored sustainability and traceability issues in pearl farming. He also co-founded The Gemstones and Sustainable Development Knowledge Hub. His work has been reported by National Geographic, BBC, FastCoExist, Financial Times, Vogue and Tages Anzeiger. Sylvie Arkoun is a brand strategist and jewellery story author. After starting her career in international marketing at Kodak and Guerlain, she has devoted the past 20 years to the jewellery world: founder of her eponymous jewellery brand, head of international development for Maison Selim Mouzannar, co-creator of the Macle concept store in Beirut, and founder of the digital media Les Précieuses. Author of two biographies (PUF, Barzakh), she now brings her dual expertise - strategy and writing - to jewellery houses and designers. Her mission: to turn a brand's story into a strategic asset, driving visibility, desirability and growth. Muriel Piaser is an Internationa