AMIRI Core Campaign

AMIRI's Core Campaign is a timeless portrait of the brand's Californian lifestyle and its instantly recognizable signatures. The collection embodies AMIRI's effortless elegance, forming a studied curation of contemporary staples and everyday classics. Guided by a laidback personality, established shapes, signifiers and silhouettes carry a refined yet easeful attitude, decorating pieces with synonymous house motifs: the MA emblem, Arts District logo, Bones, Shotgun distress, Bandana Paisley, and the '22' motif. Notions of Americana are solidified and honed, drawing from the worlds of skate, sport, and craft - eternal cultural tenets guiding AMIRI's world. Within this, timeless house icons are celebrated alongside new silhouettes, reconceptualizing classic materials - cashmere, cotton, wool, leather, denim, nylon, and silk - through signature emblems and in-house fabrication techniques: crochet mesh knitwear, denim jacquard and fade washes, appliqué, patchwork and custom reliefs. The Core Collection is an enduring representation of AMIRI's West Coast spirit, cultivating a wardrobe of subtle elevation and boundless self-expression.