A Brand Built On Lies - The Body Shop’s Shameful Decline Into Irrelevancy - Behind The Beauty

The Body Shop was THE go-to cosmetics shop for all millennial teens. The brand gained an almost cult following of devoted customers who not only loved The Body Shop's stance on cruelty-free beauty and its environmental impact, but also loved its founder Anita Roddick. But these claims and ethics would soon be called into question after Anita and, The Body Shop, would be thrust into endless controversies and sales struggles. Leaving people to question, was Anita Roddick really the 'queen of clean', or a marketing genuis? Read the full Shattered Image audit here: https://jonentine.com/a-social-and-environmental-audit-of-the-body-shop-anita-roddick-and-the-question-of-character/ The Standard Queen of Green article: https://www.standard.co.uk/hp/front/queen-of-green-roddicks-unfair-trade-started-when-she-copied-body-shop-formula-7265016.html ✖ Instagram - @‌james_s_welsh ✖ Nail Instagram - @‌neophyte_nails ✖ Nail YouTube - @‌neophyte Nails Sources: https://en.wikipedia.org/wiki/The_Body_Shop https://www.ethicalconsumer.org/health-beauty/body-shop-boycott#:~:text=Hundreds%20of%20consumers%20declared%20a,a%20major%20success%20in%202018 https://www.standard.co.uk/hp/front/queen-of-green-roddicks-unfair-trade-started-when-she-copied-body-shop-formula-7265016.html https://jonentine.com/a-social-and-environmental-audit-of-the-body-shop-anita-roddick-and-the-question-of-character/ https://nltimes.nl/2024/02/27/dutch-court-orders-body-shop-compensate-rituals-copying-its-brand