The Campaign for Wool Launch 2010 - Savile Row Field Day

Anderson & Sheppard led the initiative to transform London's historic Savile Row into a sheep field on Monday 11 October 2010 in support of The Campaign For Wool; a coalition of industry groups convened by HRH The Prince of Wales to educate consumers about the benefits of wool. Savile Row Field Day saw the world's most prestigious tailoring location closed to traffic as dozens of sheep grazed in specially laid pasture on the Row. Watched over by two farmers, the first dressed in an Anderson & Sheppard bespoke suit created using Fox Brothers new West of England cloth produced from wool sourced from Exmoor Horn sheep, with the second farmer dressed for the unique occasion by Gieves & Hawkes.