7 Old Money Brands That Are Just Names Now

7 Old Money Brands That Are Just Names Now Seven heritage menswear names — and in most cases, the company behind them no longer exists. Austin Reed has no shops and no company, just a dormant trademark. Jaeger has had four owners in ten years and now sits inside Marks & Spencer. Kent & Curwen's cricket jumper is still on sale under a Chinese garment group. Aquascutum, a British raincoat invented in London and worn by a British prime minister, can only be bought online in China. Hardy Amies, the Queen's dressmaker for forty years, was dissolved in 2024. Brooks Brothers is owned by a licensing company that manufactures nothing at all. And Gieves & Hawkes, at No. 1 Savile Row since 1912, passed through Hong Kong and Chinese ownership and near-liquidation before ending up with the owner of Sports Direct. Some of this was genuine rescue, and this video says so. Marks & Spencer kept Jaeger alive. Frasers Group kept the Savile Row workshop cutting. But the founding date on the label is doing a job it hasn't earned. 1771 is a real date. It just isn't a promise about who owns the building, who cuts the cloth, or where the money goes. Which one would you bring back? #OldMoney #SavileRow #GievesAndHawkes #BrooksBrothers #Aquascutum #HeritageBrands #BritishTailoring #QuietLuxury #Menswear #BespokeTailoring #LuxuryMeltdown 1. Gieves & Hawkes - Wikipedia https://en.wikipedia.org/wiki/Gieves_&_Hawkes 2. Frasers Group is Gieves & Hawkes 'saving grace' say experts -