Balmain Pre-Fall 2021 Collection shot live by Olivier Rousteing in our Saint Honoré Store windows

#BALMAINPF21#BALMAINENSEMBLE « Digital might be key, physical can’t be replaced. » Olivier Rousteing We wanted to give you a very private access to our next #BalmainPF21 collection shooting. Our Saint Honoré store windows were the perfect theater for such a shared creative process, directly to your screen or by the Paris street, and shot by Olivier Rousteing. We are Balmain Ensemble 🤍🖤 #BALMAINENSEMBLE