Glass Skin, Colourism & SPF Scandals: The Truth Behind The Rise Of Korean Beauty - Behind The Beauty

HUGE thank you to 'Then I Met You For Sponsoring a segment of todays video! If you are in the UK, you can shop TIMY here: https://www.spacenk.com/uk/brands/t/then-i-met-you US: https://thenimetyou.com/?srsltid=AfmBOopMX1XT_xylXadPVVhh6_IRO6EMNHp45csjmyJ2hMOomu8fJTbV Instagram - james_s_welsh Nail Instagram - @neophyte_nails Nail YouTube - @neophyte Nails In todays Behind The Beauty, we dive deep into the world of Korean skincare, a trend that has evolved into a global beauty powerhouse. From the rise of K-beauty in the mid-2010s to its ongoing influence in 2023, we’ll explore the innovative products and trends that have captivated skincare enthusiasts worldwide. Discover how Charlotte Cho, co-founder of Soko Glam, helped bring Korean skincare to the U.S., and learn about her premium skincare line, Then I Met You, rooted in the Korean philosophy of "jeong." We’ll also touch on the superior qualities of K-beauty, including its multi-step routines, unique ingredients like snail mucin, and focus on prevention over treatment. Additionally, we’ll explore some of the controversies surrounding K-beauty, such as the sunscreen scandal and concerns about inclusivity with tone-up creams, whitening products and shade inclusivity. Whether you're a seasoned K-beauty lover or new to the scene, this video provides a comprehensive look at why Korean skincare continues to lead the global beauty market. 🌟✨ 00:00 Intro 01:38 Charlotte Cho Take K-Beauty Global 02:50 Then I Met You 04