Panerai Watches Ultimate Guide | Bob's Watches

This video will discuss everything you need to know about the Panerai brand before you buy. Shop our collection of pre-owned Panerai watches here: https://www.bobswatches.com/panerai/ Would you like to know more about Panerai watches? Check out our ultimate buying guide here to learn more about Panerai’s history, its catalog, materials used, and much more: https://www.bobswatches.com/rolex-blog/buying-guides/panerai-watch-buying-guide.html Even though Panerai is relatively new to the consumer market, the company dates to 1860. Giovanni Panerai founded it in Florence, Italy, as a repair shop, watchmaking school, and showroom. By the 20th century, the company had secured a contract with the Royal Italian Navy to provide them with resilient and highly functional tool watches. That era is when the basic Panerai DNA as we know it today began to take shape. For the next several decades, Panerai only produced military watches. It wasn’t until the 1990s that they opened their catalog to commercial sales. The company has since transformed into a bonified luxury watch brand that competes with the likes of Rolex, Omega, and IWC. Their fierce dedication to their designs from the mid-20th century is what makes Panerai such a massive success. It’s interesting to note that while Panerai was founded in Italy, it has since transitioned operations to Switzerland, making it an official Swiss luxury brand. Join us as we discuss the company further, including Paneria’s four main co