How Helmut Lang and Coach Are Re-Shaping American Style. New York S/S 24 Live Review Round-Up

On day one of New York Fashion Week, editor Hetty Mahlich breaks down what she saw at Coach and Helmut Lang. Thinking about how we define American fashion and identity today, she notes that New York brands are embracing individuality over mirroring trends in more established cities like Paris and Milan. This was evident in Stuart Vevers' 10th-anniversary collection for Coach, which was defined by its Americanism and pop culture references. With 'resurgence' Mahlich's word of the day, she moves on to Peter Do's debut at Helmut Lang, which was rife with references from the cult-favourite label. Breathing new life into the revered brand, she dubs the show a celebration of New York City and the American dream. 0:00 - 7:08 Coach 7:08 - 15:29 Helmut Lang Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more. Visit SHOWstudio: http://showstudio.com/ Instagram: https://www.instagram.c