Hairdressers United: Digital Charity Festival of H.A.I.R.

Broadcasting on the 5th May, Henkel Beauty Care Professional is proud to present Hairdressers United; the first 24hr global online hair festival! In a celebration of solidarity with the hairdressing industry, the unique concept brings together some of the world's biggest hair and beauty care professionals under one digital roof. The 24hr live stream event will see 36 different hair artists, from 19 countries – that's 13 different time zones – present a variety of educational and creatively inspiring content. Hairdressers United Digital Festival Charity in collaboration with Fritz Henkel Stiftung At this globally challenging time, everyone – hairdresser and client alike – needs to feel a strong sense of community that may be missing for some individuals. With this in mind, Henkel took the decision to make Hairdressers United a charity event; aiming to raise funds through user engagement and donations during the live stream. Any revenue will be given back to the community, with a percentage matched by Henkel and the Fritz Henkel Stiftung*; regions will also have the opportunity to promote where the funds will go, whether that be a specific industry body that's in need, or the Red Cross or United Ways. As a 'never been done before' event, the first of its kind hair festival also aims to set a new GUINNESS WORLD RECORDS™ title on 5th May 2020, for the 'longest online hair education seminar streamed over the internet' – something that would be an amazing achievement for everyo