Tula: Organic Handspun Cotton

Ananthasayanan, AKA ANANTHOO, is one of the co-founders of Tula. Tula works with cotton farmers and helps them farm organically. The cotton is then procured, handspun, handwoven, dyed with natural dyes and manually stitched. Profits from the sale of garments are ploughed back into promoting livelihoods. Ananthoo shares with N Kalyani what went into the creation of Tula. For more information, download our Garment Textile Fashion News App http://onelink.to/pspkdr Follow Fibre2Fashion on Social Media: Facebook: https://www.facebook.com/B2B.fibre2fashion LinkedIn: https://www.linkedin.com/company/167309 Twitter: https://twitter.com/fibre2fashion Instagram: https://www.instagram.com/fibre2fashion/ Going organic Tula’s roots emerged out of a revival of organic farming of indigenous foods. The project began in 2007 in Chennai, during a brainstorming session amongst friends, who wanted to address the agriculture and farmer crisis ravaging India through an environmentally and economically sustainable way. Focus on cotton Issues such as the condition of the farmer, use of chemical fertilisers and pesticides, costs of production, returns on investment, genetically modified crop varieties and availability of seeds became the basis for Tula to focus on reviving rain-fed desi cotton. A set of friends invested, through the crowdfunding model, and took up cotton growing to upgrade the value chain in an ethical and eco-friendly manner. Decentralised model Tula works to revive and en