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The $20,000 Naples Suit Cartel Hiding In Plain Sight
DescriptionThe $20,000 Naples Suit Cartel Hiding In Plain Sight Three of the most prestigious names in Italian menswear — Kiton, Cesare Attolini, and Isaia — present themselves as rival luxury houses with distinct histories and philosophies. They aren't. All three operate within fifteen square miles of each other on the outskirMore
The $20,000 Naples Suit Cartel Hiding In Plain Sight
Three of the most prestigious names in Italian menswear — Kiton, Cesare Attolini, and Isaia — present themselves as rival luxury houses with distinct histories and philosophies. They aren't.
All three operate within fifteen square miles of each other on the outskirts of Naples. All three were founded by fabric merchants. All three sell, fundamentally, the same jacket — invented in 1930 by a single tailor named Vincenzo Attolini, who didn't even own the rights to it. And in the last fifteen years, all three have made the exact same defensive supply-chain moves to lock the rest of the world out of their margins.
This video is the receipts. We trace the 1930 invention that built the entire category, the contested Rubinacci feud at its center, the shared talent pool concentrated in one suburban town called Casalnuovo, the lockstep mill acquisitions between 2010 and 2021, and the carefully separated price ladder that holds the $20,000 Naples-made anchor in place.
It's not antitrust. It's something quieter. And it's been hiding in plain sight for ninety-five years.
1. Kiton — Wikipedia
https://en.wikipedia.org/wiki/Kiton
2. Cesare Attolini — Wikipedia
https://en.wikipedia.org/wiki/Cesare_Attolini
3. Isaia — Wikipedia
https://en.wikipedia.org/wiki/Isaia
4. Kiton's founder Ciro Paone Dies at 88 — WWD
https://wwd.com/eye/people/kiton-founder-ciro-paone-dies-1234984780/
5. Cesare Attolini Developed the Art of Nea
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