7 Underwear Brands Old Money Wears (Never Calvin Klein)

7 Underwear Brands Old Money Wears (Never Calvin Klein) Calvin Klein put its name on the waistband in 1982 and turned underwear into a billboard business. Old money went the other way. In this documentary, we count down seven heritage underwear makers, from Schiesser in Radolfzell to Sunspel in Long Eaton, and look at what they have in common: they're old, they come from the textile trade, and they've never needed a campaign. You'll hear how Jockey's Y-front sold 600 pairs in a single day in Chicago in 1935, why Hanro and Zimmerli are Swiss names with complicated ownership, how Derek Rose built a London pyjama house, and what Nick Kamen's launderette scene really sold. I'm upfront about the asterisks too, including which of these brands are now owned by corporate groups. Nobody keeps a register of what old money wears, so this video makes its case from evidence we can check: founding dates, factories, mills and ownership. Watch to the end for a simple label test you can use on any pair you buy. Subscribe to The Luxury Meltdown for more deep dives into quiet luxury and heritage brands. #OldMoney #QuietLuxury #MensStyle #MensFashion #Underwear #HeritageBrands #CalvinKlein #Sunspel #Zimmerli #Jockey #luxurydocumentary 1. Smithsonian Magazine: Tighty Whities first hit the market 80 years ago https://www.smithsonianmag.com/smart-news/tighty-whities-first-hit-market-80-years-ago-today-180953930/ 2. Jockey International (Wikipedia) https://en.wikipedia.org/wiki/Jockey_