Loredana x JOOP! Campaign movie

As a successful rap artist, it's hard to imagine the German-speaking music scene without Loredana Zefi. Loredana stands for a new generation of women - she inspires her millions of fans not only with her music, but also with her individual styles and the courage to reinvent herself again and again. This is exactly what inspired JOOP! to develop the joint unisex Capsule Collection. The JOOP! x Loredana Capsule Collection is available now in JOOP! stores, in the online store and at selected retail partners such as Breuninger.