Wooyoungmi Spring/Summer 2026 Fashion Show

South Korean summers are hot. In the hills of Seoul, the heat and humidity hit its citizens like a euphoric high: a haze of summer uplifted by the spirit of levity that comes with summer. The feeling informs a new exploration in Wooyoungmi’s proposal for the return of elegance. The Spring-Summer 2026 Collection stages a fusion between formal metropolitan dress codes and the lightness essential to soaring city temperatures. Constructed in breathable fabrics that maintain an elegant silhouette, the wardrobe is imbued with colours, materials and surface decorations infused with the exhilarating ecstasy of summer.