Wooyoungmi Spring-Summer 2026 Campaign

For Spring–Summer 2026, Wooyoungmi presents a campaign steeped in the bourgeois spirit at the heart of the collection. Through McLellan’s cinematic lens, the campaign unfolds as a study in mood, light, and languid freedom. The boys recline with books in the library, drift through clouds, linger poolside, chase one another with reckless ease, or retreat into moments of private contemplation.