Is Tommy Hilfiger's See-Now-Buy-Now Working? - Live Panel

In the first SHOWstudio staff panel, project manager Thomas Prees is joined by studio manager Farrah Singh, editorial assistant Hetty Mahlich and writer and researcher Sarah Cleaver to discuss the Tommy Hilfiger S/S 20 show. Featuring a fourth collaboration with Lewis Hamilton and a capsule by musician H.E.R, the panel discuss Tommy Hilfiger's see-now-buy-now approach, 90's nostalgia, and the appeal of Americana today. Established in November 2000, SHOWstudio is an award-winning fashion website, founded and directed by Nick Knight, that has defined the manner in which fashion is presented via the Internet. A pioneer of fashion film and live fashion broadcasting, SHOWstudio is now recognised as the leading force behind these mediums, offering a unique platform to nurture and encourage fashion to engage with moving image in the digital age. In its documentation of fashion and the arts, SHOWstudio has collaborated with pop culture icons and creatives including Tracey Emin, Lady Gaga, John Galliano, Kate Moss, Alexander McQueen, Charles Jeffrey, Gareth Pugh and many more. Visit SHOWstudio: http://showstudio.com/ Explore our channel: https://www.youtube.com/user/SHOWstudio Instagram: https://www.instagram.com/showstudio/ Twitter: https://twitter.com/SHOWstudio Facebook: https://www.facebook.com/SHOWstudio/ Shop our selection of art and books: https://shop.showstudio.com/ Shop our designers: https://www.machine-a.com/ #showstudio #TommyHilfiger #LFW#LewisHamilton #H.E.R