INSIDE THE MANUFACTURE OF VEJA

We started Veja 10 years ago in Brasil. Our purpose is to make a different sneaker which should be well made with a positive impact at every step of the economic chain. The design studio is located in Paris with a crew of creative people; but the inspiration is everywhere. We love sneakers that you can wear your whole life.A cool design stays forever. Brazil is the only country where there is organic and fair trade cotton & wild rubber into the Amazonian forest, that we put on our soles. This is the consistency of Veja : to try to know everything. Veja is a sneaker brand with two feet, we have one foot into the ecological world and the other foot into the high fashion world. And we love to mix them both. A sneaker is a very symbolic product for our generation, worn by people at every moment of their lives. This is what we like about it, it touches everybody. Since the beginning, Veja is all about love and pleasure. We set up projects that we feel good about, sometime it works sometimes it doesn’t. But when you like the things you do, you have a better chance. We only collaborate with people we like, we admire. You can find out more about our project on our eshop : http://project.veja-store.com