EDELINE LEE Autumn Winter 2021 Film

LONDON FASHION WEEK 22 FEBRUARY 2021 DIGITAL PREMIERE 5:30PM CLICK HERE TO WATCH THE FULL SHOW: https://edelinelee.com/pages/autumn-winter-2021 Autumn Winter 2021 is presented as a short story. EDELINE LEE invites her audience to listen to Memory Of A Dress, in collaboration with veteran podcaster PAUL BAE and his anthology series THE BIG LOOP. Edeline comments: “We are all navigating the digital landscape right now, but my brand operates on a human-scale. How to cross the divide? Of all the technology out there, the digitally-native but intimate, connected environment of podcast and storytelling suits the ethos of my brand particularly well. Perhaps it is subversive to produce an audio sound-only fashion show. But we all know that a piece of clothing can hold much more significance than only its appearance. I wanted to contemplate how memory and nostalgia can be held by a piece of clothing...how the soul of a dress can inherently give the wearer a sense of stability, confidence, and power.” Paul states: “I have been thinking a lot this past year about isolation and what that does to our narratives about each other and ourselves and how to capture that in audio. So when Edeline presented me with this opportunity to collaborate on a runway show we only hear--it thrilled me to the bones.” After listening to the story, the audience is invited to view the moving-image lookbook. “Inspired by this story, my team and I delved into its themes of memory. We explored digi