Did we let Florence by Mills GET AWAY with it? | What's Up in Makeup

Are we holding brands to different standards? Florence by Mills is just one example. We'll also talk about 3 MORE smaller brands sold to bigger brands, 2021's WORST TikTok "trends", and so much more in today's TOP NEWS ONLY special edition! *Article Links* Blue Light https://bit.ly/3Ht10pD https://bit.ly/3EGlitU Florence by Mills https://bit.ly/3EGtrhZ Beekman1802 https://bit.ly/3sodNW0 Lume https://prn.to/3JoMssV https://bit.ly/3yN1fss https://tcrn.ch/3zjGmVZ Billie https://prn.to/3EKtQzQ Supergoop https://bit.ly/32Qz7IP https://bit.ly/3EI6ISP Influencers https://bit.ly/3GZt2bO Sephora Birthday Gifts https://bit.ly/3EH73Ff https://bit.ly/3eAJNhs TikTok https://bit.ly/3qG6yGi Benzene in Dry Shampoos https://bit.ly/3eAYq4u Hair Love x Dove https://bit.ly/3ENtBE5 *Time Stamps* 0:00 Intro 0:46 Did we lit Florence by Mills get away with it? 7:39 Big brands buying smaller brands news 11:46 Are beauty influencers LESS influential than they used to be? 15:32 The most horrifying TikTok beauty trends of 2021 18:09 Sephora announces 2022 birthday gifts 20:25 P&G recalls products due to benzene contamination 20:58 Hair Love x Dove launches hair care for kids ---------------------------------------------------------------- Thanks for subscribing to my channel (https://www.youtube.com/subscription_center?add_user=jenluvsreviews) ! I specialize in thorough makeup reviews that give you WAY more than the typical YouTube review including ingredient analysis, close up finger/brush