The SCAM Influencer Brand That Only Lasted 12 Days

Instagram - james_s_welsh Unboxing Channel - @JaymesPlays1 My first video on RFLCT: https://youtu.be/NXO4ggGvTDI?si=CWC9zChSptiv52_B Most influencer beauty brands fail. But this one collapsed in just 12 days! Today i'm revisiting the complete rise and fall of RFLCT, the influencer skincare brand backed by Valkyrae that launched with bold claims about protecting skin from blue light emitted by phones, laptops, tablets, and computer screens, before shutting down almost immediately after intense backlash. RFLCT positioned itself as a revolutionary skincare brand for gamers, streamers, and anyone spending long hours in front of screens. The products promised to defend skin from blue light damage, prevent premature ageing, reduce dullness, and protect overall skin health. Almost as soon as it launched, dermatologists, cosmetic chemists, scientists, and viewers began questioning whether any of those claims were actually true. In this video I break down the full story of RFLCT, how Valkyrae became the face of the brand, why the blue light claims caused so much outrage, what the science really says about blue light from screens, and why experts criticised the messaging so heavily. I also look at the backlash across social media, the leaked messages, the contract drama, the executives behind the company, how the products ended up in Ulta, and why the brand disappeared only days after launch. I also explore who really creates these companies? How much control does the influenc