How Women Buy Hard Luxury | #BoFLive

Today, the female-identifying consumer for which luxury still designs most of its products has different pressures, priorities and opportunities ahead of them. BoF and McKinsey & Co.’s State of Fashion: Watches and Jewellery Report 2021 found that purchases of fine jewellery that are influenced by sustainability will more than triple in the years ahead. To better understand how the consumer of the future will buy, Bulgari chief executive Jean-Christophe Babin and McKinsey & Co. senior partner Aimee Kim joins BoF’s Robin Mellery-Pratt to discuss the shifting mindset of the female-identifying luxury consumer today, what drives them to connect with products and brands, and how that shapes new retail strategies. Jean-Christophe Babin, CEO, Bulgari Aimee Kim, senior partner, McKinsey & Company Hosted by Robin Mellery-Pratt This BoF Live is brought to you in partnership with Bulgari, the magnificent Roman jeweller and master of coloured gems, where consumers can discover the retail experience in the luxury world of contemporary women. Learn more at Bulgari.com CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a