Celebrity Colorist Alen M on b3 Brazilian Bond Builder

Bi-coastal colorist and salon owner Alen M has built a career around creating naturally-beautiful hair, sun-kissed highlights and born-this-way blondes. In this video, premiering today, Alen M reveals a trade secret. Whether using fashion shades, single process, or highlights and bleach, he incorporates b3 Brazilian Bond Builder, a product that reattaches and builds the bonds that make up the cellular membrane complex, helping prevent the loss of cuticle and cortex cells that support the inner structure of the hair. b3 reduces damage while also improving color retention without added processing time and is compatible with all manufacturer formulas.