AMIRI Pre-Spring 2025 Campaign

Another side of Hollywood—at night, after hours, off-duty—inspires the Pre-Spring 2025 AMIRI collection. To debut this season’s narrative, AMIRI introduces a set of still and motion images that draws from Hollywood’s enduring narrative of rising young icons in-the- making – this time, captured away from the spotlight. The juxtaposition of aesthetics-mixing formal with casual, relaxed tailoring with intricate details, and uptown with downtown- creates a dynamic blend that embodies Hollywood’s multi-faceted essence. The Benjamin, a speakeasy-style cocktail bar, serves as the backdrop of the imagined AMIRI Lounge, introduced as a late-night haven with vintage-inspired elements reminiscent of old Hollywood glamour and after-hours hideaways. An every-era space transcending time features muted shades and rich textures - elements reflected in the collection - a renegade locale illustrating unconventional yet harmonious pairings. The visuals depict our AMIRI off-duty stars at play, relaxed and genuine, engaged in a leisurely game of billiards – a nostalgic pastime with modern relevance. Their clothing serves as a natural extension of their identities, while the retro tones reflect the vibrancy of old Hollywood nightlife. Away from the limelight, these young Hollywood starlets reveal their true selves, blending personal and performance in a wardrobe that fuses effortless refinement with star-power. A vintage feel hints at modern history, the cultural resonance of Hollywood around t