Bye Bye Girl Boss - The Downfall Of Glossier - Behind The Beauty

Instagram - james_s_welsh Nail Instagram - @neophyte_nails Nail YouTube - @neophyte Nails Glossier launched in 2014 with the aim of becoming a defining beauty lifestyle brand. Founded by Emily Weiss, who interned at Ralph Lauren and Teen Vogue before graduating from NYU, Glossier's roots trace back to her blog, "Into The Gloss," which began in 2010. Weiss raised $2 million in funding to create products that filled market gaps identified through reader feedback. Glossier debuted with four products epitomising the 'no-makeup' look, resonating with millennials and disrupting the beauty industry. Their innovative marketing, including the iconic pink bubble wrap pouches, fuelled rapid growth and success. Glossier's cult following was now bigger than ever, but things were about to take a dramatic turn...or should I say tumble. To Glossier: A Call for Accountability and Necessary Change: https://medium.com/@outtathegloss/to-glossier-a-call-for-accountability-and-necessary-change-17954e34f6 Sources: https://www.theguardian.com/books/2023/sep/19/glossier-beauty-brand-book-emily-weiss https://edition.cnn.com/2020/08/18/tech/glossier-apology-retail-workers/index.html https://medium.com/@outtathegloss/to-glossier-a-call-for-accountability-and-necessary-change-17954e34f6d1 https://www.fastcompany.com/90849720/glossiers-sephora-launch-is-part-of-a-bigger-transformation https://www.ft.com/content/5145f471-e5a6-412d-ae93-6688c24431a2 https://www.elle.com.au/beauty/beauty-news/glossier-c