Pitti Fragranze 11

3,000 visitors to the fair, a 55% rise in foreign buyers PITTI FRAGRANZE IS BOOMING The fair confirms its role as an international showcase for the best in artistic perfumery and contemporary olfactory culture the Pitti Immagine fair-event dedicated to the best proposals from the world of international artistic perfumery, closed at the Stazione Leopolda with excellent attendance figures and lots of positive comments about the quality of the proposals and events presented. Over the three days of the event around 3,000 visitors in total (a rise of 10% compared to the 2,730 in September 2012) from Italy and 50 other countries attended the fair which showcased 211 of the most qualified brands on the world scene. The growing international character of the fair was clearly evident from the attendance figures for the buyers and members of the trade: there was a total of 1,680 buyers, with foreign buyers rising by 55%, making a total of around 460. France held the top position (+ 25%), whilst the number of buyers from the United States, Russia and Spain doubled. There were also excellent performances from Germany (+ 21%), the United Kingdom (+ 37%), Holland (+ 66%) and Switzerland (+ 11%). We should also mention the many important buyers who came from the new markets in the former Soviet Union (Ukraine, Lithuania, Estonia, Armenia, Kazakhstan), the United Arab Emirates, Saudi Arabia and Kuwait, as well as the main markets of South America, South Africa and Australia. The numbe