Fragranze10

Fragranze continues to be an international reference point for artistic perfumery and contemporary olfactory culture. Big success for all the events and special projects featured at this edition. The 10th edition of Fragranze (Florence 14-16 September 2012), the Pitti Immagine fair-event dedicated to the best proposals from the world of artistic perfumery, closed yesterday at the Stazione Leopolda registering significant results in terms of attendance and quality. A total of 2,730 visitors attended over the three days of the event (+ 26% compared to the 2,170 visitors in September 2011), to see the latest proposals from 213 international sector brands. The final figures once again confirm the highly international dimension of Fragranze: there was a total of 1,520 buyers, of which almost 300 were from abroad, an increase of almost 30%. France held the top position (+ 70%), while the figures for the United Kingdom nearly doubled and there were excellent performances from Switzerland, Spain, the Ukraine, Poland and the United States. Many important buyers also arrived from new markets in the former Soviet Union (Azerbaijan, Armenia, Kazakhstan), the United Arab Emirates and Kuwait, as well as the most important South American markets. "Fragranze has once again shown that it is becoming an increasingly international platform", says Agostino Poletto, deputy general manager of Pitti Immagine, "in terms of the brands participating at the Leopolda (almost 70% of which