Trash Formulas, Fake Inclusive Marketing - Why Everyone's Talking About Tower 28's New Sunscreen!

Instagram - james_s_welsh Unboxing Channel - @JaymesPlays1 Why Do Sunscreen Brands Keep Getting It So Wrong? Tower 28, Youthforia & Primally Pure Today I’m doing my skincare and having a much-needed rant about the latest sunscreen controversies, because, somehow, brands are not learning. From Tower 28’s “invisible” zinc sunscreen that very much isn’t invisible on deeper skin tones, to Youthforia’s foundation shade drama, to Primally Pure’s fear-mongering “poison-free” sunscreen campaign, we need to talk about performative inclusivity, fear-based clean beauty marketing, and why this keeps happening. This isn’t about cancel culture. It’s about accountability, proper testing, and actually making products for everyone. Not just the “clean” aesthetic. Mentioned Creators / Reviews to Watch: @faceoftionne - https://www.tiktok.com/@faceoftionne/video/7508457862377606430 @golloria - https://www.tiktok.com/@golloria/video/7363386668264557867?q=gloria%20makeup&t=1749228655086 Lab Muffin Beauty Science - https://www.youtube.com/watch?v=VmNxyhN8ZxI @themelaninchemist - https://www.tiktok.com/@themelaninchemist/video/7510786673609952555