How China Quietly Bought Savile Row — And Then Lost It All

How China Quietly Bought Savile Row — And Then Lost It All For one hundred and fifty years, the East studied Savile Row. Then they bought it. This is the story of how Hong Kong and Chinese conglomerates quietly acquired some of the most storied addresses on the most famous tailoring street in the world — and how it all came crashing down. From the Meiji Restoration to the collapse of a three-billion-dollar empire, this is a story about heritage, hubris, and what happens when you try to buy something that was never really for sale. What you'll learn in this video: — Why the Japanese word for suit comes directly from Savile Row — How the Fung Group quietly took control of Numbers 1, 2, 8 and 14 Savile Row — How Shandong Ruyi spent three billion dollars trying to become China's LVMH — Why Gieves and Hawkes — founded in 1771 — nearly ceased to exist entirely — What the owner of Sports Direct has to do with saving Britain's most famous tailor The Luxury Meltdown covers the business, history and slow collapse of the luxury world — the stories that don't make the shop window. 🔔 Subscribe for new videos every week. #SavileRow #LuxuryMenswear #BritishFashion #GievesAndHawkes #ShandongRuyi #LuxuryBrands #SuitHistory #MenswearDocumentary #LuxuryMeltdown #TailoringHistory