Napapijri x Obey

Napapijri and OBEY join forces with a collection built around what both brands are known for: iconic outerwear and graphic language, progressive style, and expressive storytelling. The campaign’s claim, "Don't just watch it burn", becomes a call to action aimed at awakening each of us from the humdrum of everyday life, an invitation to take action and to respond to crisis through the power of irony, imagination, and creativity. Explore the Napapijri x OBEY Collection at Napapijri.com #NAPAPIJRIXOBEY #DONTJUSTWATCHITBURN Follow us on our social media channels 👉 https://www.facebook.com/Napapijri/ 👉 https://www.instagram.com/napapijri/ Subscribe to our Youtube channel: https://www.youtube.com/c/napapijri