JD Sports Is Bringing Yeezy Back, and It's a Big Deal

It looks like Kanye West is coming back to physical retail. Here we go again. JD Sports is reportedly set to begin selling Yeezy Slides, making them the first major retailer to publicly partner with Yeezy since Adidas, Gap, and Balenciaga all severed ties following Kanye's antisemitic remarks. Whether this turns into a broader partnership or not, I think it's a much bigger story than just another sneaker release. In this video, I talk about what this decision says about the fashion industry, corporate morality, and whether businesses really stand for anything when there's enough money on the table. Is this simply capitalism doing what capitalism does, or does working with someone like Kanye represent a line that shouldn't be crossed? I'd love to hear what you think—but let's try to keep the comments civil. This topic tends to bring out the absolute best and worst in people (understandably). Yeezy Has Officially Re-Entered the Zeitgeist: https://www.businessoffashion.com/briefings/sports/yeezy-has-officially-re-entered-the-zeitgeist/ 00:00 - Intro 03:00 - The Big News - JD Sports Selling Yeezy slides 06:47 - The Importance of Physical Retail in Sneakers - Nike's Troubles 08:58 - What Does This All Mean? My Thoughts 13:50 - Let's Be Real About What Was Said and Done 17:00 - Outro / Let's Keep It Civil #yeezy #kanyewest #fashionnews #streetwear #sneakers