Did Travis Scott and Virgil Help Menswear Find A New Normal? Rounding up Mens Fashion Week S/S 22

Fashion was turned upside down by the COVID-19 pandemic, and the June menswear shows saw a limited return to travel and in-person shows as designers envisioned a new normal through fashion, tasked with re-establishing brand values and aesthetic identities. Rounding up the key shows in Milan and Paris, features editor Hetty Mahlich and fashion critic M-C Hill review the S/S 22 menswear season. As digital connections deepened and optimism triumphed, Fendi's rooftop escapade and Walter van Beirendonck's neon rave saw good times on the horizon. Rick Owens was unusually reserved, opting for introspection in the face of the so-called revival of the Roaring Twenties, whilst Prada lacked the bite audiences were dreaming of. Elsewhere, Matthew Williams and Samuel Ross found the sweet spot between fashion and product at their respective brands 1017 ALYX 9SM and A-COLD-WALL*, whilst Kim Jones and Travis Scott put hype first at Dior Men's. Virgil Abloh's Louis Vuitton man has never felt so self-assured, whilst as Burberry’s Riccardo Tisci lost sight of the British heritage brand’s identity. GmbH turned appropriation on it's head, imagining 'whiteness' on the runway through a queering of early 2000s fashion, and Glenn Martens had his most triumphant season yet as he opened a new chapter at Diesel, tapping into what people really want to wear today. Explore the key moments from the season alongside in-depth fashion analysis on SHOWstudio.com Established in November 2000, SHOWstudio is