Designed, Made and Sold in Africa | BoF CROSSROADS 2025

At more than three times the size of the US, and by some estimates, home to up to two thousand languages, calling the African continent of 54 countries diverse is an understatement. But for global fashion players looking to better engage with consumers, creators and collaborators in this dynamic region — one characterised by a swelling middle class and millionaire numbers set to increase 65 percent by 2033 — the nuances of this diverse continent must be fully grasped. Sudanese-British writer Rozan Ahmed sat down with Maryse Mbonyumutwa, the founder and chief executive of Rwanda-based garment manufacturer Pink Mango, Laduma Ngxokolo, the South African designer behind luxury knitwear label MaXhosa Africa and Nigerian businesswoman Reni Folawiyo, the founder of concept store Alara, to discuss how an emerging cohort of brands and retailers are overcoming operational challenges — from limited access to local materials to underdeveloped production infrastructure. Subscribe to BoF’s YouTube channel to never miss a video. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media compan