How Non-Linear Commerce Can Drive Sales Growth | #BoFLive

Payments can now take place at any point in the customer journey — even weeks after a consumer receives the product — through various mediums like apps and gaming. BoF’s content strategist Alice Gividen shares data-driven intelligence from PayPal and independent industry insights on how non-linear commerce strategies can transform user experiences and drive conversion rates. Holly Friend, Senior Foresight Writer, The Future Laboratory Greg Lisiewski, VP of Global Pay Later Products, PayPal Hosted by Alice Gividen, Content Strategist, BoF This BoF LIVE event is brought to you in partnership with PayPal. Learn more at PayPal.com/PayLater. CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest: https://www.pinterest.co.uk/fashionbu... Newsletter: https://www.businessoffashion.com/new... ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashi