No subtitles for this video yet.

Kelis Just Launched A Sunscreen Brand…And It’s Already A Mess

Sep 13, 2026 · 500.4K views

In this video

Format
Review
Category
Skincare
Designers
Kelis

Tags by FashionTube, read from the title and description. They are not YouTube categories.

DescriptionInstagram - james_s_welsh Unboxing Channel - @JaymesPlays1 You probably didn't know this but....Kelis has a sunscreen brand. Her new brand 'Black Don’t Crack' has only been around for a matter of weeks, but it’s already facing backlash over AI-generated marketing, some very questionable and unprofessional responses More
Instagram - james_s_welsh Unboxing Channel - @JaymesPlays1 You probably didn't know this but....Kelis has a sunscreen brand. Her new brand 'Black Don’t Crack' has only been around for a matter of weeks, but it’s already facing backlash over AI-generated marketing, some very questionable and unprofessional responses to potential customers and a LOT of outdated sunscreen misinformation. So today we’re taking a look at the products, the strange marketing behind the brand, why people are so annoyed with the use of AI and claims about “chemical-free” sunscreen, SPF30, vitamin D and sunscreen ingredients supposedly causing hormone disruption and cancer. Looks like we’re still having to explain that zinc oxide is....also a chemical. Kelis, Kelis sunscreen, Kelis sunscreen brand, Kelis skincare, Kelis beauty brand, Kelis Black Don’t Crack, Black Don’t Crack, Black Don’t Crack sunscreen, Black Don’t Crack Kelis, Kelis sunscreen controversy, Kelis controversy, Kelis AI controversy, Kelis AI marketing, celebrity skincare brands, celebrity beauty brands, celebrity brand controversy, sunscreen controversy, sunscreen misinformation, sunscreen myths, SPF misinformation, SPF 30 vs SPF 50, SPF30, SPF50, chemical sunscreen, mineral sunscreen, chemical vs mineral sunscreen, zinc oxide sunscreen, sunscreen chemicals, sunscreen cancer myth, sunscreen hormone disruption, clean beauty misinformation, clean beauty controversy, natural sunscreen, chemical free sunscreen, AI beauty ads, AI adver

Keyboard shortcuts

jk
Move selection down / up
Enter
Open selection
/
Search
l
Watch later (selection or current video)
Space
Play / pause (watch page)
?
Show this help
Esc
Close / leave the search box