LIBRE Santal Couture | Campaign Film ft. Dua Lipa

Introducing LIBRE Santal Couture, the newest limited-edition chapter of YSL Beauty's iconic LIBRE collection, starring Global Ambassador Dua Lipa. A new scent of freedom, untamed. The first floral-woody signature in the LIBRE wardrobe, Santal Couture pairs vibrant French lavender and a sensual orange blossom accord with rare New Caledonian sandalwood, turning the fragrance warm, velvety, and addictive. A masculine wood turned feminine force. Directed by Romain Wygas, the campaign film follows Dua Lipa through the raw ochre expanse of the South African desert. She is calm, feline, commanding. Set to her own fiery cover of Aretha Franklin's "Think," she strikes a match, sandalwood ignites, and the LIBRE sign burns bright. This is a woman who doesn't seek power. She is power, rooted in the earth and unapologetically herself.