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LIBRE Free at Heart | Campaign Film ft. Dua Lipa

Aug 15, 2025 · 784.7K views

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Format
Campaign
Category
Fragrance
Products & items
Libre

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DescriptionDiscover the new LIBRE campaign by YSL Beauty, starring Dua Lipa and directed by Diana Kunst. This bold, cinematic film explores feminine freedom through the lens of spontaneity, sensuality, and radical self-expression.   Shot between the raw energy of the city and the still power of Chile’s Atacama Desert, the film caMore
Discover the new LIBRE campaign by YSL Beauty, starring Dua Lipa and directed by Diana Kunst. This bold, cinematic film explores feminine freedom through the lens of spontaneity, sensuality, and radical self-expression.   Shot between the raw energy of the city and the still power of Chile’s Atacama Desert, the film captures Dua Lipa in her most liberated form yet—unscripted, untamed, and unapologetic.   Set to her fierce cover of Aretha Franklin’s “Think”, every moment pulses with instinct, rebellion, and the spirit of the LIBRE woman: Free at Heart.   What makes you feel LIBRE? A kiss on a rooftop? A scream into desert silence? A slice of pizza in couture?   Tell us in the comments 🖤

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