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The Future of Customer Engagement in Luxury E-Commerce | #BoFLive

Nov 2, 2022 · 4.8K views

DescriptionThe global online personal luxury goods market is expected to exceed more than $120 billion by 2025, according to Bain, and the number of ultra-high-net-worth individuals has increased by 9.3 percent globally between 2020 and 2021, according to Knight Frank. But today’s wealthiest consumers are shopping online with a nMore
The global online personal luxury goods market is expected to exceed more than $120 billion by 2025, according to Bain, and the number of ultra-high-net-worth individuals has increased by 9.3 percent globally between 2020 and 2021, according to Knight Frank. But today’s wealthiest consumers are shopping online with a new set of expectations, prioritising experiences that are engaging, efficient, personalised and offer an emotional connection to their favourite brands. Please join us on Wednesday, November 2 at 16:00 GMT for our next #BoFLIVE, as BoF's Robin Mellery-Pratt, along with Kristin Maa, senior vice president of Growth at Saks and Lydia Pang, chief executive and co-founder of Mørning discuss how luxury e-commerce is being transformed. Kristin Maa, Senior Vice President, Growth, Saks Lydia Pang, Chief Executive and Co-Founder, MØRNING in conversation with Robin Mellery Pratt This #BoFLIVE is brought to you in partnership with Saks, the premier digital platform for luxury fashion. Driven by a mission to help customers express themselves through relevant and inspiring style, Saks serves as a destination to explore and discover the latest from established and emerging designers. Learn more at Saks.com CONNECT WITH THE BUSINESS OF FASHION: Web: https://www.businessoffashion.com Twitter: https://www.twitter.com/BoF Facebook: https://www.facebook.com/businessoffa... Instagram: https://www.instagram.com/BoF LinkedIn: https://www.linkedin.com/company/the-... Pinterest:

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