Pure London Trend Expert

Pure London has announced their exclusive content programme for the show’s return to the iconic Olympia London this July. A trade collective of global fashion designers, brands, buyers, creative minds and inspiring trends, the next edition of Pure London will host a Malaïka Ewande, Founder and Creative Director of creative consulting bureau, Vesuvius. This video is a sneak preview of Malaïka's top emerging fashion trends, how to stay ahead of the curve and which colours to invest in this season